01 septiembre 2010

"One of the greatest moments in marketing history was the mass adoption of power tools following World War II. Before then, the standard thinking was that just about anyone could pick up a saw and cut a piece of wood. Within 20 years that notion became an eccentricity. If you want to sell anything to a woodworker, the first thing to do is sell him on the idea that he can't possibly perform a given task without your tool, gadget, jig or gizmo. So many people bought into the notion that an average person couldn't use a handsaw to cut to a line, that tools that actually could work nearly disappeared." Robert W. Lang

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